November 23, 2017

Olympic sponsors: here today… and tomorrow!

In the run up to the Olympics there were various grumblings in the media that corporate sponsors were wielding too much power. The ban on retailers selling chips because of “sponsorship obligations” was just one example that caused a stir. But on the flip side, sponsors not only ploughed vast sums of money and resources […]

…too far?

Whilst I’m somewhat sympathetic with the corporate sponsors who have paid good money to support London 2012, there is a limit, and now it seems corporate control has gone just too far.  Apparently we won’t be able to enjoy that great British favourite – a bag of chips – unless we buy it in McDonald’s. […]

Don’t mention the Olympics!

According to Nike 2012 is the year to step up and “Make it count”. And, here in the UK, there’s no better time to “Make it count” than right now, the year of the 2012 London Olympic Games. Except Nike is not able to be quite so explicit. Apparently the brand “police” are out in […]