September 21, 2017

Changing behaviour

Developing positive attitudes to exercise and participation in sports is an important starting point toward achieving changes in behaviour (Consumer Behaviour Module 13). Our attitudes are learned through our past experiences of exercise and participation in sports, through the messages transmitted by mass media communications, and through information supplied by opinion leaders, formers and followers. […]

Olympic sponsors: here today… and tomorrow!

In the run up to the Olympics there were various grumblings in the media that corporate sponsors were wielding too much power. The ban on retailers selling chips because of “sponsorship obligations” was just one example that caused a stir. But on the flip side, sponsors not only ploughed vast sums of money and resources […]

On your bike…

What a great time to be handed the role of Blog Master. The Marketing team will be picking up on several threads this month, including retailer power; pricing issues and corporate social responsibility. But first, a final (and dare I say it) optimistic comment on London 2012. Some of my early cynicism about the Olympic […]

Olympic Gold

If you are not a sports fan you will already be bored with the Olympics. To you I apologise in advance. It will come as no surprise that there was a lot of coverage in the press in the run up to the games, and true to form the UK media has been resoundingly negative […]

Blog Master’s Welcome

Welcome to the new improved EBS blog. Here we will be looking at real life issues and relating them to the content of the courses you are studying. We are aiming for a cross-disciplinary approach here – real world problems and issues are never purely linked to a single business discipline, so I’ll see if […]

…too far?

Whilst I’m somewhat sympathetic with the corporate sponsors who have paid good money to support London 2012, there is a limit, and now it seems corporate control has gone just too far.  Apparently we won’t be able to enjoy that great British favourite – a bag of chips – unless we buy it in McDonald’s. […]

Cuts and changes: too much to manage?

  Reports that there have been lengthy delays for passengers landing at London’s Heathrow airport have been making the headlines recently and have led to questions being asked in Parliament. The story gained added urgency with the Olympic Games this summer. Fears were expressed that Britain’s image would suffer if foreign visitors to the Games […]

Don’t mention the Olympics!

According to Nike 2012 is the year to step up and “Make it count”. And, here in the UK, there’s no better time to “Make it count” than right now, the year of the 2012 London Olympic Games. Except Nike is not able to be quite so explicit. Apparently the brand “police” are out in […]