January 19, 2018

Marketers: are you fit for purpose?

We at Edinburgh Business School are currently updating the Marketing courses and have conducted research amongst a number of practice-based international marketing experts to gain their insights into what is required of today’s marketers. It will come as no surprise that the results echo a long-running theme: that today’s marketers are simply not fit for […]

Twinkle, twinkle little star, now I wonder where you are?

I recently heard an Internet consultant say that children 5 years ago were living with the internet, today they are living in the internet and mobile applications. The American Marketing Association is now making mobile marketing and ‘big data’, two of their research priorities over the next few years. Both will revolutionise consumer behaviour and […]