September 21, 2017

Market segmentation: are you a ‘Rural Vogue’ or a ‘Satellite Settler’?

Do you live in the country, have a young family, drive a Range Rover and own a big dog? If so, you might be what marketers like to call ‘Rural Vogue’. In the UK, more and more professionals with families are swapping urban living for the country, while maintaining their city salaries. Digital connectivity and […]

Aldi: best of British or authentically German?

View image | gettyimages.com Stand-up comedian Kevin Bridges once made fun of Scottish children on holiday, suggesting the lower-class mother could be recognised by having ‘Lidl’ and ‘Aldi’ tattooed across each hand. But since then, the common perception of the two German discount supermarkets in the UK seems to have changed. Aldi opened its first […]

Two very different snowmen

Two very British institutions – John Lewis and Irn Bru – and two very different takes on the festive season. Every year, around the beginning of November, a buzz of excitement ignites in the UK media. Forget about the festive season’s must-see TV shows, the big news is what is going to be the best […]