May 25, 2018

A Marketer, a Marketer, my Board Room for a Marketer! (apologies to the Bard)

In answer to the question why so few marketers make it to the board room, Amanda Mackenzie, Aviva’s Chief marketing and communications officer, had this to say: ‘I think it’s because people still see marketing as an enabler rather than a strategic function. There is still a perception that marketers tend to talk as right-brained […]