September 21, 2017

Attention please!

While there is no real agreement on how many advertisements we are exposed to every day, the general consensus is: it’s a lot. Most probably hundreds, maybe even thousands. But one thing is for sure, we don’t give many of them much attention. Having said that, once you’re looking for something specific, it’s interesting how […]

Carrot stick anyone?

Just like previous years, 2013 has launched with a flurry of advertisements offering products and services to help the British public stick to our New Year’s resolutions. From stopping smoking to losing weight and doing more exercise, this is the usual time for best intentions. But when it comes to changing behaviour, do people respond […]

Two very different snowmen

Two very British institutions – John Lewis and Irn Bru – and two very different takes on the festive season. Every year, around the beginning of November, a buzz of excitement ignites in the UK media. Forget about the festive season’s must-see TV shows, the big news is what is going to be the best […]