July 15, 2018

Interesting articles

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Here are some articles that I’ve found interesting and would like to share:

  • Ocado suffers a fall in shares as Waitrose challenges the online grocer over its discussions to help Morrisons develop an online service. Is Ocado risking a valuable long-term relationship, or is Waitrose reacting prematurely and unfairly to an opportunity for its ‘biggest customer’ to become healthier and more profitable? (related articles here and here).
     
  • Heinz show that baked beans are not just about taste and smell. A recent promotion makes use of ‘multi-sensual’ marketing by targeting all the senses.
     
  • Directly observing what real consumers do in the product-market of interest is a useful tool in a forecaster’s toolkit. Observation of social media gives insight into movie success
     
  • Follower advantages? Nokia capitalises on ‘benefits’ sought by consumers, by promoting the ‘compatibility’ of its new Lumia 925 device, and ‘relative advantage’.

Jane Priest, Teaching Fellow About Jane Priest, Teaching Fellow

Teaching Fellow at Edinburgh Business School. Part of the Marketing teaching team, focusing on the Consumer Behaviour elective.