July 21, 2018

Interesting Articles

Share Button

It’s time for the Marketing teaching team to hand over the role of ‘blog master’ to colleagues in Strategic Planning. That doesn’t mean you won’t still hear from us; we’ll continue posting stories whenever we see something interesting. For now, I’d like to wrap up with some articles which you might find interesting:

  • The internet has in many ways empowered consumers, but now Marketing magazine questions whether online consumers are turning their backs on user-generated content

 

  • Even when online retailers get order-processing and picking right, the final hurdle is much closer to home: delivering goods within an acceptable timeframe. Are delivery lockers the answer?

 

 

  • The move from proximity retailing to destination retailing, or, the ‘strip mall effect’ is counteracted by cash mobs in the USA and beyond…

Jane Priest, Teaching Fellow About Jane Priest, Teaching Fellow

Teaching Fellow at Edinburgh Business School. Part of the Marketing teaching team, focusing on the Consumer Behaviour elective.