July 23, 2017

Quiet branding: how does inconspicuous consumption influence consumers’ identity?

Are conspicuous brands losing their appeal? That is the question that Jane Priest, teaching fellow at Edinburgh Business School (EBS), is asking as she embarks on her PhD. With her proposal now approved by the EBS Postgraduate Committee, Jane has got the green light to start her exciting journey. Evidence is emerging that conspicuous brands […]

The robots are coming. How can you future-proof your career?

The press and professional journals are full of articles about the impact technology is going to have on our jobs in the future. The stories range from the downright scary (technology will erode all aspects of our freedom) to the absurd (we’re all going to be out of a job). The fact that most of […]

Sometimes a glass is (almost) half full

There was an interesting article on the BBC News website last week that was brought to my attention by a colleague at EBS, Gerry Reilly . Its title says it all: ‘Shouldn’t lectures be obsolete by now?’ The article starts by saying that the reason the lecture has refused to go away is not ‘because it’s […]

Greener equals cleaner: Lessons from the Streets of Copenhagen

I don’t know how free from litter the streets in your town or city are, but in Copenhagen, Denmark, the streets are pretty clean. Indeed, the Danish capital is one of the cleanest in Europe. Mind you, this has not always been the case. There is a tendency towards littering in Copenhagen, but the City […]

Big Data… Making better data-driven decisions!

‘Big data’ is a term that’s been in common usage for nearly 10 years, yet we still talk about it as though it’s something other organisations are doing. There is a growing body of case studies of (mainly large) organisations that are managing to show how they are sifting through, analysing and acting upon large […]

A doctoral degree isn’t only for aspiring academics!

Why choose to dedicate 3 to 5 years of your life to pursuing a doctoral degree? The effort in terms of commitment, funding and gaining access to organisations willing to support your research are not insignificant. So, if you’re not planning to move into academia, what’s the point? Certainly many potential doctoral students come to us, at EBS, […]

Are your leadership traits affected by your goals?

Much of the trait theory of leadership would hold that our traits are relatively stable: attributes with which we are born. However, interesting research by McCabe and Fleeson (2016) gives us pause for thought. In three different studies, they found that levels of traits manifested (in this case extraversion and conscientiousness) were dependent upon the […]

Doing a DBA: is it worth the effort?

Deciding to embark on a doctoral research programme is not a decision to be taken lightly. Finding the time, in an otherwise busy life, is going to be difficult, and maintaining the momentum to drive the research over three to five years will take a significant amount of personal commitment and discipline. So the question […]