November 20, 2017

Understanding the customer? You must be joking!

One of the most often and glibbest used phrases in marketing (and other circles!) is that the key to success is ‘understanding the customer’ (see the Marketing and Consumer Behaviour courses, for example). But what do we mean by that exactly? Let me elaborate. I was at a very interesting and enlightening marketing conference the […]

Facial recognition is about to go mainstream: what does this mean for marketers?

Facial recognition has hit the headlines over the past few weeks for a couple of reasons. The first – as I’m sure almost everyone will be aware of – is Apple’s adoption of the technology for the iPhone X. Instead of unlocking the phone with a passcode or fingerprint, iPhone X users will be able […]

What does GDPR mean for you?

If you do business in Europe or have business dealings with any European organisation, then by now GDPR (General Data Protection Regulation) should be on your radar. Next year, specifically on 25 May, a new European directive comes into force which will change the face of data protection forever and therefore the way that data […]

Is dark social changing group influence?

A friend of mine recently passed a group of teenagers sitting on a park bench, busily tapping away on their phones. Intrigued, she stopped and asked, ‘Who are you texting?’ They looked up at her, bemused, and eventually one replied: ‘Each other!’ Is this what the world has come to? Is the smartphone killing conversation? […]

Feedback – friend or friendly fire?

‘We seek it here, we seek it there, we seek that feedback everywhere’ (with apologies to The Kinks!). Having just returned from overseas MBA teaching, and having bought some rather large household items since, I have been bombarded by companies wishing to ‘engage’ with me. Hotels, airlines, online services, you name it, all wanting to […]

Quiet branding: how does inconspicuous consumption influence consumers’ identity?

Are conspicuous brands losing their appeal? That is the question that Jane Priest, teaching fellow at Edinburgh Business School (EBS), is asking as she embarks on her PhD. With her proposal now approved by the EBS Postgraduate Committee, Jane has got the green light to start her exciting journey. Evidence is emerging that conspicuous brands […]

The Art of Negotiation – Lessons from the Market

Things are not always what they appear to be. On a recent trip to East Asia I took the opportunity to visit a famous street market. Apart from wonderful street food, the market has a wide range of clothing and accessories that attracts both tourists and locals. One feature struck me. Why were so many […]

Big data just got bigger

Amazon has announced its entry into the grocery sector with Amazon Go, an offline supermarket that will open in Seattle in early 2017. Four years in the planning, the concept, as you might expect from Amazon, is technology driven. Using smart technology, the internet giant is doing away with the humble checkout. As customers load […]