January 24, 2018

The authenticity of brands and self

Half a year has passed since I properly began work on my PhD at Edinburgh Business School so this seemed like a good time to reflect on progress and share some insights. I have written a substantial part of my literature review and so far I’ve focussed on exploring ideas about identity and self-concept within […]

Understanding the customer? You must be joking!

One of the most often and glibbest used phrases in marketing (and other circles!) is that the key to success is ‘understanding the customer’ (see the Marketing and Consumer Behaviour courses, for example). But what do we mean by that exactly? Let me elaborate. I was at a very interesting and enlightening marketing conference the […]

Is dark social changing group influence?

A friend of mine recently passed a group of teenagers sitting on a park bench, busily tapping away on their phones. Intrigued, she stopped and asked, ‘Who are you texting?’ They looked up at her, bemused, and eventually one replied: ‘Each other!’ Is this what the world has come to? Is the smartphone killing conversation? […]

Quiet branding: how does inconspicuous consumption influence consumer identity?

Are conspicuous brands losing their appeal? That is the question that Jane Priest, teaching fellow at Edinburgh Business School (EBS), is asking as she embarks on her PhD. With her proposal now approved by the EBS Postgraduate Committee, Jane has got the green light to start her exciting journey. Evidence is emerging that conspicuous brands […]

Big data just got bigger

Amazon has announced its entry into the grocery sector with Amazon Go, an offline supermarket that will open in Seattle in early 2017. Four years in the planning, the concept, as you might expect from Amazon, is technology driven. Using smart technology, the internet giant is doing away with the humble checkout. As customers load […]

Greener equals cleaner: Lessons from the Streets of Copenhagen

I don’t know how free from litter the streets in your town or city are, but in Copenhagen, Denmark, the streets are pretty clean. Indeed, the Danish capital is one of the cleanest in Europe. Mind you, this has not always been the case. There is a tendency towards littering in Copenhagen, but the City […]

Its ‘service’, Jim, but not as we know it!

 A few months ago I blogged about the lack of a service culture and asked you for examples of a good one. Needless to say, I got no response. I’ll content myself with the supposition that you couldn’t find any! Well, I might just have uncovered one, so I’ll share it with you. A month […]

Welcome to my wonder-world! (But please forget the context…)

I recently visited one of my favourite countries. A full-colour, glossy pull-out in the local paper had attracted my attention. The advert proclaimed an ‘ecoworld’ in which the housing development is designed to tantalisingly encourage a ‘more wholesome way of life’ with ‘easy sophistication and a synthesis of form, functionality, environmentalism and luxury’. No doubt […]