October 21, 2018

Could direct marketing be dead?

On 25 May 2018 a new EU directive concentrating on consumer data comes into force. The General Data Protection Regulation (GDPR) has the potential to severely disrupt direct marketing throughout the EU. This includes  the UK, because data specialists agree that, if the UK has left the EU by then, the Information Commissioner (ICO) will […]

YouTube rolls out the red carpet

At the end of October 2015, YouTube took on the likes of Netflix and Spotify by launching a subscription service in the US costing $9.99 per month. Avid YouTubers who sign up to the premium offering, named Red, will, according to YouTube, get multiple benefits for their money: Dodge the ads that are served before […]

Have you got a dose of digital amnesia?

Odds are that you are reading this blog on a smartphone or tablet. How do I know this? Well, last year mobile internet usage exceeded PC internet usage for the first time, and the gap is growing exponentially. By the end of 2014 global smartphone sales had reached 967.78 million and 15 per cent of […]

Do you speak emoji?

View image | gettyimages.com Ahead of the launch of the new 2016 Chevrolet Cruze, GM’s PR team has distributed a press release to the world’s media written entirely in emojis. No words, only pictures. They have even created an emoji in the shape of a bow tie to represent their famous logo. For those of […]

The end of the free internet as we know it?

When even Sir Martin Sorrell, founder of the marketing behemoth WPP, admits something might be up with a medium, people sit up and listen. As reported on Decision Marketing, he recently added his weight behind the scepticism surrounding digital display advertising by claiming that the group’s clients are increasingly wary of the channel, following evidence […]

Mobile Wallet – what does it mean for the customer experience?

View image | gettyimages.com   In 1995 in a large town in the West of England a smart card electronic cash system was launched. It was called Mondex and was widely considered to be the catalyst that would cause the demise of cash. Pundits at the time claimed that within 10 years the UK; if […]

Mobilegeddon

Mobilegeddon is the rather dramatic name for Google’s latest search algorithm update, which occurred in April. The new update favours mobile optimised websites in organic search rankings due to the fact that a rising proportion of searches now take place on mobile devices – according to Google a figure which surpassed 50 per cent at […]