April 21, 2018

Louisa Osmond, Teaching Fellow

About Louisa Osmond, Teaching Fellow

Teaching Fellow at Edinburgh Business School. Part of the Marketing team, focusing on digital marketing.

Is data profiling wrong?

The marketing community has been rocked by yet another scandal, this time concerning the ethics of data profiling and a consumer’s right to privacy. Cambridge Analytica, a UK-based data company, mined the personal information of 50 million Facebook users without their knowledge while working on Trump’s presidential election campaign in order to create psychographic profiles […]

KFC response to its chicken shortage is a lesson in crisis management

In the UK KFC has run out of chicken. For a food outlet specialising in deep-fried poultry this is something of a disaster! It has recently changed suppliers and the new delivery company is having “teething problems”; these are so substantial that it has resulted in a mass closure of outlets. At the time of […]

Blockchain and why it is relevant to marketers

If you are an investor, you are probably keeping a very close eye on the Bitcoin phenomenon. The cryptocurrency recently surpassed the five-figure mark meaning one Bitcoin is now worth seven times the amount of an ounce of gold. Unsurprisingly, therefore, there is much speculation that the bubble is about to burst. But naysayers have […]

Facial recognition is about to go mainstream: what does this mean for marketers?

Facial recognition has hit the headlines over the past few weeks for a couple of reasons. The first – as I’m sure almost everyone will be aware of – is Apple’s adoption of the technology for the iPhone X. Instead of unlocking the phone with a passcode or fingerprint, iPhone X users will be able […]

Is entrepreneurship your cup of TEA?

Entrepreneurship is a key driver of the global economy and the World Economic Forum (WEF) says fostering entrepreneurship pays dividends across all the sectors, allowing new ideas, models and energy to disrupt what goes before it. New research from WEF breaks entrepreneurial activity down into two distinct areas. The first is total early-stage entrepreneurial activity […]

What does GDPR mean for you?

If you do business in Europe or have business dealings with any European organisation, then by now GDPR (General Data Protection Regulation) should be on your radar. Next year, specifically on 25 May, a new European directive comes into force which will change the face of data protection forever and therefore the way that data […]

Big data just got bigger

Amazon has announced its entry into the grocery sector with Amazon Go, an offline supermarket that will open in Seattle in early 2017. Four years in the planning, the concept, as you might expect from Amazon, is technology driven. Using smart technology, the internet giant is doing away with the humble checkout. As customers load […]

Pokémon Go – fad or fantastic marketing opportunity?

Chances are you’ve heard of Pokémon Go. It’s the latest global gaming phenomenon. In the US it’s estimated that 7.5 million people downloaded it within three days of its launch, and it has achieved $1.6 million of daily revenue in Apple’s iOS store alone. Moreover, it’s added more than $7 billion (£5.4 billion) to Nintendo’s […]