July 26, 2017

What does GDPR mean for you?

If you do business in Europe or have business dealings with any European organisation, then by now GDPR (General Data Protection Regulation) should be on your radar. Next year, specifically on 25 May, a new European directive comes into force which will change the face of data protection forever and therefore the way that data […]

Big data just got bigger

Amazon has announced its entry into the grocery sector with Amazon Go, an offline supermarket that will open in Seattle in early 2017. Four years in the planning, the concept, as you might expect from Amazon, is technology driven. Using smart technology, the internet giant is doing away with the humble checkout. As customers load […]

Pokémon Go – fad or fantastic marketing opportunity?

Chances are you’ve heard of Pokémon Go. It’s the latest global gaming phenomenon. In the US it’s estimated that 7.5 million people downloaded it within three days of its launch, and it has achieved $1.6 million of daily revenue in Apple’s iOS store alone. Moreover, it’s added more than $7 billion (£5.4 billion) to Nintendo’s […]

Could direct marketing be dead?

On 25 May 2018 a new EU directive concentrating on consumer data comes into force. The General Data Protection Regulation (GDPR) has the potential to severely disrupt direct marketing throughout the EU. This includes  the UK, because data specialists agree that, if the UK has left the EU by then, the Information Commissioner (ICO) will […]

YouTube rolls out the red carpet

At the end of October 2015, YouTube took on the likes of Netflix and Spotify by launching a subscription service in the US costing $9.99 per month. Avid YouTubers who sign up to the premium offering, named Red, will, according to YouTube, get multiple benefits for their money: Dodge the ads that are served before […]

Have you got a dose of digital amnesia?

Odds are that you are reading this blog on a smartphone or tablet. How do I know this? Well, last year mobile internet usage exceeded PC internet usage for the first time, and the gap is growing exponentially. By the end of 2014 global smartphone sales had reached 967.78 million and 15 per cent of […]

Do you speak emoji?

View image | gettyimages.com Ahead of the launch of the new 2016 Chevrolet Cruze, GM’s PR team has distributed a press release to the world’s media written entirely in emojis. No words, only pictures. They have even created an emoji in the shape of a bow tie to represent their famous logo. For those of […]

The end of the free internet as we know it?

When even Sir Martin Sorrell, founder of the marketing behemoth WPP, admits something might be up with a medium, people sit up and listen. As reported on Decision Marketing, he recently added his weight behind the scepticism surrounding digital display advertising by claiming that the group’s clients are increasingly wary of the channel, following evidence […]