July 16, 2018

Lost in big data

British lingerie and swimwear retailer Bravissimo increased pay-per-click sales by 600% and doubled conversion rates over three months when it linked keyword bidding to weather data. The rationale for this action was Bravissimo found it sold more swimwear when it’s hot. This is just one example of the power of ‘big data’. Yet despite the […]

‘Cool’ ice cream in Serbia: capitalising on unmet needs

Last week I had the pleasure of teaching our new cohort of on-campus students here in Edinburgh. During the marketing seminar, we explored the concepts of consumer behaviour, as well as market segmentation, targeting and positioning. I recently heard an interview online with an entrepreneur in Belgrade, Serbia, that I think neatly illustrates some of […]

Consumer Behaviour issues and trends 2014

To mark the launch of 2014, one of my first actions has been to permanently delete my Facebook account. A brave move! But am I simply part of a wider trend for 2014? I was interested to read an article in the Economist that questioned this, with reference to a recent blog post that sparked […]

Internet shopping booms at the expense of traditional retailers

This year I did the bulk of my Christmas shopping in one day but unlike many British people, I braved the shops rather than shopping online from the comfort of my own home. It wasn’t an entirely pleasant experience. One of the shops was so hot that it was almost empty. While staff walked around […]

Photos from Putrajaya, Malaysia campus

One of our second cohort MBA students in Putrajaya, Malaysia, took three photos from the temporary campus balcony. Thanks for sending these in Kamarul. You can read more about the second cohort of MBA students in Malaysia in one of my colleague’s blogs, here.

Are you overwhelmed by technological change?

We seem to be in an era where, on the one hand, new technologies are making many complex tasks much more straightforward, while on the other, only one person in the household has the technical know-how to turn on the TV. Take research, for example. Gone are the days of visiting the library to trawl […]

Was British Gas right to schedule a Twitter Q&A session on the day it announced huge price hikes?

Customers can be the best publicity. There are lots of them, they like to talk and they tend to believe each other more than they would a stranger with an ulterior motive (sales).  Add the internet and the power of consumer-generated content can be huge – going ‘viral’ and creating a ‘storm’. While many brands […]

Three ways entrepreneurs can benefit from ‘power in numbers’

New sports drink Golazo recently caught my attention because it appears to be scoring in the US. What can we learn from this shrewd attack on big brands? On first impressions, the US soft drinks industry might not seem very attractive for new starts. Manufacturing a beverage is likely to involve relatively high initial investment […]