December 18, 2017

How Deep is the Male Bias Against Women as Leaders?

Kevin Roberts, Executive Chairman of Saatchi & Saatchi, resigned after claiming that women in the advertising industry lacked ambition and were not held back by sexisim. It is to the firm’s credit that Robert Senior, worldwide CEO, quickly released a statement distancing the firm from Roberts’s views, saying: ‘Saatchi & Saatchi is, and has always […]

Shrinking Value

It’s official: pack sizes are shrinking! According to the Bank of England, food retailers in the UK are making pack sizes smaller and using cheaper ingredients in an effort to offset increased costs in the wake of Brexit. Since the referendum in June 2016, the value of sterling has depreciated by around 12% and now […]

Election Fever

With the UK in the grip of election fever, there is much discussion this week about differing methods of measuring voter intentions and why they give different results (here). So should we trust the opinion polls? View image | gettyimages.com   It’s certainly difficult to know whether we should.  Even if an opinion poll is […]

‘C’mon Andy’

In recent years there has been much talk about a shift in power from brand owner to consumer. The time when brand owners thought themselves to be in full control of their brand has passed; increasingly it is recognised that brands evolve through the ways consumers interact with them.  On the rise too are customer expectations based on […]

Puppy love

I recently had the pleasure of reviewing some examination scripts for the Edinburgh Business School Consumer Behaviour course. One of the case study questions focused on toilet tissue and Andrex’s  strategy over the last 40 years of using a soft and gentle cream coloured Labrador puppy as brand ambassador. Some  120 TV commercials later, the […]

Wearable technology

A recent article in The Marketer provides interesting insights on some of the challenges holding up the diffusion of wearable technology (digital devices which can be worn on the body or in clothing) in consumer markets.  Think Google Glass, Samsung Galaxy Gear, Nike Fuelband, etc. According to the article: ‘the reaction to wearable technology has been mixed […]

Shared value

Recently the Chartered Institute of Marketing sponsored a debate at the House of Commons; the motion: “Social responsibility claims by businesses amount to little more than posturing to gain competitive advantage”. This debate comes in the aftermath of some widely publicised scandals in the UK in which, despite claims of fair-handedness and altruistic ambition,  several  […]

Changing behaviour

Developing positive attitudes to exercise and participation in sports is an important starting point toward achieving changes in behaviour (Consumer Behaviour Module 13). Our attitudes are learned through our past experiences of exercise and participation in sports, through the messages transmitted by mass media communications, and through information supplied by opinion leaders, formers and followers. […]