August 15, 2018

Archives for February 2018

KFC response to its chicken shortage is a lesson in crisis management

In the UK KFC has run out of chicken. For a food outlet specialising in deep-fried poultry this is something of a disaster! It has recently changed suppliers and the new delivery company is having “teething problems”; these are so substantial that it has resulted in a mass closure of outlets. At the time of […]

Bye Bye Market Segmentation and Target Marketing

Ten years or so ago, academics were extolling the techniques of market segmentation and target marketing (not to mention the third leg of the triumvirate, ‘positioning’) as the basis of long-term competitive advantage (see Marketing course Modules 7 and 8). Recently, this doctrine has come under serious threat. Classic segmentation techniques like socio-demographics have been […]

Scale up training: creating stars or sustainable business?

This article first appeared in BQLive on Wednesday 14 February, 2018. According to the UK government, people, not products are the key to scaling businesses. They refer to a report by Innovate UK last year in which personality, communication and resilience of leaders are cited as the key factors investors consider when considering funding scale-up […]

How do you account for a new idea in external financial statements? (part 3)

In the first two blogs in this series, using the example of an entrepreneur’s expenditure on building a prototype and applying for a patent, I discussed firstly the issue of distinguishing capital from revenue expenditure and secondly whether, if it was capital expenditure, it was tangible or intangible and how to include the expenditure in […]

Alexa, who moved my employee?

Hint: it rhymes with “Aragon”, “Babylon” and even “Bourguignonne”. But there are others to point at as well… Lately, I hear some of my colleagues and start-up entrepreneurs from the high-tech industry grumbling and being outraged by their employees being ‘poached’ by huge and powerful companies (or recruiting agencies acting on their behalf). A post […]