January 19, 2018

Archives for January 2018

The authenticity of brands and self

Half a year has passed since I properly began work on my PhD at Edinburgh Business School so this seemed like a good time to reflect on progress and share some insights. I have written a substantial part of my literature review and so far I’ve focussed on exploring ideas about identity and self-concept within […]

Motivating through praise

“Praise, when given by a respected leader, motivates followers toward even better performance.” Or does it? Stanford psychologist, Carol Dweck believes that, if we praise the right thing, praise is an important motivator. If we get it wrong, praise might even be demotivating. She works from the idea that we have either a fixed mindset […]