August 18, 2017

Archives for March 2017

Quiet branding: how does inconspicuous consumption influence consumers’ identity?

Are conspicuous brands losing their appeal? That is the question that Jane Priest, teaching fellow at Edinburgh Business School (EBS), is asking as she embarks on her PhD. With her proposal now approved by the EBS Postgraduate Committee, Jane has got the green light to start her exciting journey. Evidence is emerging that conspicuous brands […]