August 20, 2017

Archives for August 2016

Pokémon Go – fad or fantastic marketing opportunity?

Chances are you’ve heard of Pokémon Go. It’s the latest global gaming phenomenon. In the US it’s estimated that 7.5 million people downloaded it within three days of its launch, and it has achieved $1.6 million of daily revenue in Apple’s iOS store alone. Moreover, it’s added more than $7 billion (£5.4 billion) to Nintendo’s […]

Could direct marketing be dead?

On 25 May 2018 a new EU directive concentrating on consumer data comes into force. The General Data Protection Regulation (GDPR) has the potential to severely disrupt direct marketing throughout the EU. This includes  the UK, because data specialists agree that, if the UK has left the EU by then, the Information Commissioner (ICO) will […]