November 23, 2017

Archives for August 2016

Pokémon Go – fad or fantastic marketing opportunity?

Chances are you’ve heard of Pokémon Go. It’s the latest global gaming phenomenon. In the US it’s estimated that 7.5 million people downloaded it within three days of its launch, and it has achieved $1.6 million of daily revenue in Apple’s iOS store alone. Moreover, it’s added more than $7 billion (£5.4 billion) to Nintendo’s […]

Could direct marketing be dead?

On 25 May 2018 a new EU directive concentrating on consumer data comes into force. The General Data Protection Regulation (GDPR) has the potential to severely disrupt direct marketing throughout the EU. This includes  the UK, because data specialists agree that, if the UK has left the EU by then, the Information Commissioner (ICO) will […]

Are your leadership traits affected by your goals?

Much of the trait theory of leadership would hold that our traits are relatively stable: attributes with which we are born. However, interesting research by McCabe and Fleeson (2016) gives us pause for thought. In three different studies, they found that levels of traits manifested (in this case extraversion and conscientiousness) were dependent upon the […]

Doing a DBA: is it worth the effort?

Deciding to embark on a doctoral research programme is not a decision to be taken lightly. Finding the time, in an otherwise busy life, is going to be difficult, and maintaining the momentum to drive the research over three to five years will take a significant amount of personal commitment and discipline. So the question […]