October 27, 2020

Archives for June 2016

Marketers: are you fit for purpose?

We at Edinburgh Business School are currently updating the Marketing courses and have conducted research amongst a number of practice-based international marketing experts to gain their insights into what is required of today’s marketers. It will come as no surprise that the results echo a long-running theme: that today’s marketers are simply not fit for […]

How critical is critical (path)?

Barely 60 days until the opening ceremony of the Olympic Games. More than 10,000 athletes and delegates from more than 200 nations will parade in front of 80,000 spectators at the Maracanã Stadium, Rio de Janeiro. Several more billions will be watching the live broadcast. In addition, swarms of tourists will flock to Rio and […]