September 19, 2017

Archives for February 2016

Too many hairdressers and not enough bricklayers?

In the 1950s, the UK built more than 300,000 new houses a year, many in the public sector. The government now estimates that it needs at least 250,000 new houses each year to keep up with demand. However, the latest figures show that the number of new homes built in recent years has been consistently […]

Are smarter people better leaders?

Embed from Getty Images Alex Greer, a US freelance writer, has posted a fascinating article comparing US presidents’ IQs with their relative levels of success in presidency. An IQ of 100 is said to be average while only 5% of the population will have an IQ of 125 or higher. A California academic, Dean Simonton1, […]

Subliminal house buying message: the power of multi-sensual marketing?

I had a good experience the other week teaching Marketing at our Edinburgh campus, alongside my colleague Professor Steve Carter. Part of our session on consumer behaviour explored the consumer decision-making process (Marketing module 6). We looked at how consumers tend to go through a more complex, informed process when a purchase decision is highly […]