July 12, 2020

Archives for September 2015

The end of the free internet as we know it?

When even Sir Martin Sorrell, founder of the marketing behemoth WPP, admits something might be up with a medium, people sit up and listen. As reported on Decision Marketing, he recently added his weight behind the scepticism surrounding digital display advertising by claiming that the group’s clients are increasingly wary of the channel, following evidence […]

Dealing with Darth Vador

View image | gettyimages.com Lets be honest, how many of us can actually say that everyone we have dealt with has been a pussycat? It’s unlikely, to say the least, that everyone is as accommodating and interested in a joint gain as you. So how do you cope when you are faced with someone who […]

Don’t be put off by a ‘no’.

There are many people who are simply afraid to ask for something – be it a discount, a better price or compensation. But there is also a group of people who, having been brave enough to ask for something, are put off at the first hurdle, by someone saying ‘no’. Sometimes no means no, but […]