November 20, 2017

Archives for July 2014

In Praise of Part-timers

We’ve got it all wrong, says Carlos Slim, the Mexican telecoms tycoon and world’s second-richest man: we should be working only three days a week. The Financial Times (July 18, 2014) reported that the 74-year-old self-made entrepreneur told a business conference in Paraguay that it was time for a “radical overhaul” of people’s working lives. […]

Puppy love

I recently had the pleasure of reviewing some examination scripts for the Edinburgh Business School Consumer Behaviour course. One of the case study questions focused on toilet tissue and Andrex’s  strategy over the last 40 years of using a soft and gentle cream coloured Labrador puppy as brand ambassador. Some  120 TV commercials later, the […]