April 22, 2019

Archives for May 2014

Wearable technology

A recent article in The Marketer provides interesting insights on some of the challenges holding up the diffusion of wearable technology (digital devices which can be worn on the body or in clothing) in consumer markets.  Think Google Glass, Samsung Galaxy Gear, Nike Fuelband, etc. According to the article: ‘the reaction to wearable technology has been mixed […]

Are you under the Supermarket’s spell?

‘We have ways of making you want to buy’! Could be an apt slogan of any supermarket. Are you aware of the ‘tricks of the trade’ to get you to buy from car park to checkout? Let’s have a look at a few. Red signs in the car park banner discounts and special offers, reinforced […]