August 20, 2017

Archives for March 2014

Lost in big data

British lingerie and swimwear retailer Bravissimo increased pay-per-click sales by 600% and doubled conversion rates over three months when it linked keyword bidding to weather data. The rationale for this action was Bravissimo found it sold more swimwear when it’s hot. This is just one example of the power of ‘big data’. Yet despite the […]

Is there any ‘service’ hope out there?

It’s the old, old story… the bigger you get the worse your service delivery gets? On recent trips overseas, on my favourite airline, as it has got bigger, I have noticed it’s service standards have slipped, at least as they matter to me! I no longer get a wash-bag, I am not personally welcomed back […]