July 26, 2017

Archives for January 2014

‘Cool’ ice cream in Serbia: capitalising on unmet needs

Last week I had the pleasure of teaching our new cohort of on-campus students here in Edinburgh. During the marketing seminar, we explored the concepts of consumer behaviour, as well as market segmentation, targeting and positioning. I recently heard an interview online with an entrepreneur in Belgrade, Serbia, that I think neatly illustrates some of […]

Consumer Behaviour issues and trends 2014

To mark the launch of 2014, one of my first actions has been to permanently delete my Facebook account. A brave move! But am I simply part of a wider trend for 2014? I was interested to read an article in the Economist that questioned this, with reference to a recent blog post that sparked […]