August 20, 2017

Archives for October 2013

Was British Gas right to schedule a Twitter Q&A session on the day it announced huge price hikes?

Customers can be the best publicity. There are lots of them, they like to talk and they tend to believe each other more than they would a stranger with an ulterior motive (sales).  Add the internet and the power of consumer-generated content can be huge – going ‘viral’ and creating a ‘storm’. While many brands […]

Three ways entrepreneurs can benefit from ‘power in numbers’

New sports drink Golazo recently caught my attention because it appears to be scoring in the US. What can we learn from this shrewd attack on big brands? On first impressions, the US soft drinks industry might not seem very attractive for new starts. Manufacturing a beverage is likely to involve relatively high initial investment […]