August 18, 2017

Archives for June 2013

Habitual brands?

Successfully weaving brands into consumers’ everyday ‘rituals’ is a helpful way of making them seem, in the consumer’s mind, indispensable. Personal hygiene products, like toothpaste, deodorant and makeup remover are obvious ones.  But many brands seem to want to capitalise on this opportunity, as suggested by well known slogans like “A Mars a day…” “Have A […]