July 12, 2020

Archives for March 2013

Shared value

Recently the Chartered Institute of Marketing sponsored a debate at the House of Commons; the motion: “Social responsibility claims by businesses amount to little more than posturing to gain competitive advantage”. This debate comes in the aftermath of some widely publicised scandals in the UK in which, despite claims of fair-handedness and altruistic ambition,  several  […]

Edinburgh Business School remains the most popular MBA programme provider in the world

Results of the 2013 Financial Times Online MBA programme listing released on 11th March 2013 show that for the 6th year running, Edinburgh Business School remains the most popular online MBA programme in the world with just under 11,000 enrolled students. Now in its eighth year, 46 business schools participated in the 2013 listing with […]

Edinburgh Business School holds its largest event ever!

On Friday 1st March 2013 at the Hyatt Regency Trinidad, we welcomed over 900 alumni, students and guests to our Edinburgh Business School cocktail reception. It was by far the largest event we have held anywhere in the world to date and it was wonderful! Quite amazing in a country with a population of 1.2 […]

Savings lives: addressing a ‘discovery void’

Urgent action must be taken to tackle the problem of infectious disease resistance to antibiotics. That was the message from the UK Government’s Chief Medical Officer Dame Sally Davies, who warns the health risks could be as catastrophic as those posed by climate change or terrorism. The problem of microbes becoming resistant to the most […]

A Marketer, a Marketer, my Board Room for a Marketer! (apologies to the Bard)

In answer to the question why so few marketers make it to the board room, Amanda Mackenzie, Aviva’s Chief marketing and communications officer, had this to say: ‘I think it’s because people still see marketing as an enabler rather than a strategic function. There is still a perception that marketers tend to talk as right-brained […]