August 18, 2017

Archives for August 2012

Interesting Articles

It’s time for the Marketing teaching team to hand over the role of ‘blog master’ to colleagues in Strategic Planning. That doesn’t mean you won’t still hear from us; we’ll continue posting stories whenever we see something interesting. For now, I’d like to wrap up with some articles which you might find interesting: The internet […]

Changing behaviour

Developing positive attitudes to exercise and participation in sports is an important starting point toward achieving changes in behaviour (Consumer Behaviour Module 13). Our attitudes are learned through our past experiences of exercise and participation in sports, through the messages transmitted by mass media communications, and through information supplied by opinion leaders, formers and followers. […]

Olympic sponsors: here today… and tomorrow!

In the run up to the Olympics there were various grumblings in the media that corporate sponsors were wielding too much power. The ban on retailers selling chips because of “sponsorship obligations” was just one example that caused a stir. But on the flip side, sponsors not only ploughed vast sums of money and resources […]

On your bike…

What a great time to be handed the role of Blog Master. The Marketing team will be picking up on several threads this month, including retailer power; pricing issues and corporate social responsibility. But first, a final (and dare I say it) optimistic comment on London 2012. Some of my early cynicism about the Olympic […]