August 18, 2017

Archives for May 2012

Whose power is it anyway?

Who holds ‘power’ in the supplier-channel-customer relationship is as old as Marketing itself (see modules 9, 10 and 12 of the Marketing Channels course). But it seems that despite a long a bitter recession, UK supermarkets are still squeezing every last drop from their suppliers in a bid to maintain market share, profits and keep […]